Online video publishing has already stormed the internet in recent years, making the use of video for online marketing, promotion, news and public relations an important real and distinct strategic business component of internet marketers who want to communicate in an online way. effective on the profile and benefits of your products in the shortest possible time.
The Internet is full of information and the average attention span of a web user today is measured in seconds. When web users search for your information in a search engine, they will get thousands of search results; When they visit your website, they may spend only a few seconds and little effort to examine what you sell or suggest and determine if your content, style, appearance and approach perfectly match what they were really looking for. Those first few seconds are crucial, and if you can get a clear and specific message across by offering a very quick and visual way to get their attention and interest further, then you have.
Does this mean that you only need to put a 10 minute educational video on your website or just swipe some video content on your web pages, and you will instantly sell more products or services? If this is your way of marketing videos on the web and you expect a high rate of conversion from traffic to sales, then you are getting more disappointment than good news.
In order to make your video effectively market your products / services online and convey the main features and characteristics of your product / service in a very short period of time in a unique and memorable way. Here are some basic rules to follow:
1. Watch your video
If you want your video to be an effective marketing tool, it should be able to be seen by as many web users as possible. Therefore, please do not save or adjust your video within the limits of your website. Make your video content free and distributed to major video sharing sites such as YouTube and Google so that not only can others view and talk about it, but can also easily download and redistribute it, or even post it directly to your site. Private sites.
2. Small file and fast download
Statistics show that the average web user spends their time waiting for the page to load for around 7 seconds. Websites that take more than 7 seconds to load and your visitors are often on the verge of clicking and visiting other websites. So you need to make sure your video file is small enough, ideally less than 1MB, and loads in near real time to keep your visitors engaged. AVI is the most popular video format, and the file size can easily exist at 10MB for a 2-3 minute short video; Therefore, if you share your video in this format, you will probably get a “click” from your visitors due to the time your video file was uploaded. So you should get a video format converter tool to convert your video to a more internet-friendly format like SWF format.
3. Let them know that it is a video, a short video
If web users don’t know it’s a video, they won’t click to play it; Then your video will be seen. Therefore, you must inform web users that a “box” is a video; The best way is to make it look like a video / VCR by having a play and pause button where web users can click to play the video and pause it when they want to stop it.
Inform web users that this is a short video. Nobody wants to attend a 30-minute presentation on your company’s history; Focus on your products / services and send your favorite messages in 2 minutes.
Effective web video marketing is not just about spamming some video content on your web pages, it is also moving towards effective video communication through web video posting and sharing.