As the online world changed in the 1990s from informational to commercial and highly competitive, marketers embraced new technologies and the need to send newsletters and marketing messages with attractive graphics emerged. You only have a few seconds to attract attention and the correct image will be captured faster than the correct copy, as they say, “a picture can be worth a thousand words”.
Ask your clients if they would use plain white paper, instead of letterhead, to send an offline message to prospects and clients.
Today, the vast majority of email clients can process (that is, display) HTML emails quite well. Notable exceptions are earlier versions of Lotus Notes and earlier than AOL version 6.0. So while a few years ago the answer to the question was quite complex, today it’s really about the purpose of the message, subscriber preferences, and multi-party messaging. Studies show that approximately 95% of business messages sent today are sent as multipart MIME.
Multipart MIME is an older protocol that allows you to send both the text and HTML versions of an email in one package, a bit like a sandwich. The recipient’s email program displays the HTML version if it can read it, or the text version if it cannot.
MIME stands for Multipurpose Internet Mail Extensions and is an Internet standard for the email format. Virtually all human-written email on the Internet and a fairly large proportion of automated email is transmitted via the SMTP MIME format. SMTP stands for Simple Mail Transfer Protocol, and at the very least, you’ll learn a few more acronyms if you stick around. Internet email is so closely associated with the SMTP and MIME standards that it is sometimes referred to as SMTP / MIME email.
Folks, while no one can agree on numbers and stats, we all agree on this: HTML email doesn’t work properly for millions of recipients.
HTML emails are delivered to a wide variety of inboxes. This is not due to your creative skills or lack of knowledge of HTML, but rather the fact that the email client where the recipient views your mail regularly interrupts it.
I think it’s worth defining as I know a lot of people get really scared when it comes to clients and servers, but they don’t support it. An email client (some “big picture” people also call it Mail User Agent) is nothing more than a computer program used to read and send emails, such as Outlook, Lotus Notes, Thunderbird, and so on. A mail server (also called a Mail Transfer Agent or MTA or mail exchange server) is a computer program that transfers email messages from one computer to another. Most of the time, since no one has time to learn all the acronyms and terminology coined by those “big picture” people, we are used to knowing a mail server like everything (cables and everything else) it does. run the program.
Depending on your email system, HTML images may be blocked so recipients see a blank white box and / or live active links may not function properly. AOL 9.0, Outlook 2003 and Gmail are the most notorious for blocking and / or hacking HTML, “for security reasons.”
Another big culprit for not passing HTML is Mel, the guy who works in the corporate IT department. Many companies have IT departments looking forward to the day when all attachments and all HTML emails are eradicated. This is because in your world, anything other than plain text is spam, viruses, worms, Trojans, spyware, adware, software that makes inboxes grow and users growl. As a result, most cubicle dwellers, end users, who have to sign a hundred-page policy before starting to deal with those corporate electronic notes, cannot view and / or send HTML messages. , if the feature is enabled at the server level or on your computers.
Apart from everything else, there is no greater criminal here on Earth than Lotus Notes. Lotus Notes is known for its refusal to handle multi-part MIME in the same way as the rest of the civilized world.