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The Born and Raised hoodie has become an iconic representation of Los Angeles street culture, blending authenticity, boldness, and a deep sense of community. Known for its gritty, raw aesthetic and rooted in the city’s rich heritage, Born and Raised is a brand that transcends fashion, speaking to the lifestyle, struggles, and spirit of those who are truly “born and raised” in their environments. Whether it’s on the streets of LA or beyond, the Born and Raised hoodie has become a powerful cultural symbol, both in streetwear and in representing the brand’s deeper mission of giving a voice to communities often overlooked.

Origins of Born and Raised

Born and Raised was founded in 2013 by Spanto, an LA native, who wanted to create a brand that reflected the authentic experiences of growing up in Los Angeles. Spanto, whose real name is Chris Printup, grew up in the vibrant and diverse communities of Venice and East Los Angeles, two areas steeped in rich cultural history but also marked by economic hardship and systemic challenges. The brand is a direct reflection of these experiences, rooted in the grit, resilience, and pride of being from these neighborhoods.

The Born and Raised hoodie, like much Born and raised Dunks of the brand’s collection, is more than just an article of clothing. It’s a statement, a symbol of identity for people who come from communities like those in LA, who understand the complexities of life in these areas. Spanto’s vision for the brand was to celebrate these communities, while also calling attention to the struggles and realities that shaped them.

Design and Aesthetic

The design of the Born and Raised hoodie captures the raw, unapologetic energy of LA street culture. Typically crafted from high-quality materials like heavyweight cotton fleece, these hoodies offer both durability and comfort, making them a staple in any streetwear wardrobe. But it’s the designs that truly set the Born and Raised hoodie apart.

Featuring bold, eye-catching graphics, the Born and Raised hoodie often incorporates elements that speak directly to LA’s culture and history. The brand is known for its distinctive Gothic font, which has become synonymous with Born and Raised, often emblazoned across the chest or back of the hoodie. This typography is a nod to the Chicano and Latino communities in LA, drawing inspiration from their rich artistic traditions, including lowrider culture, murals, and street art.

In addition to the typography, the hoodies often feature imagery that reflects the brand’s deep connection to the city. Designs may include references to Venice Beach, downtown LA, or iconic local landmarks, adding a layer of storytelling to the apparel.

Quality and Craftsmanship

When it comes to quality, Born and Raised hoodies are built to last. The brand takes pride in using premium fabrics that ensure the longevity of each piece. Heavyweight cotton, double-stitched seams, and attention to detail in the craftsmanship ensure that these hoodies can withstand the wear and tear of daily life, whether you’re walking the streets of LA or navigating your own city.

Each hoodie is constructed with meticulous care, with Spanto and his team overseeing the design and production process to maintain high standards. This commitment to quality has earned Born and Raised a loyal following of fans who appreciate the brand’s dedication to creating pieces that are not only stylish but also durable and well-made.

Cultural Significance

One of the key factors that sets the Born and Raised hoodie apart from other streetwear brands is the cultural significance it holds. For many, wearing Born and Raised is not just about fashion—it’s about representing a way of life, a community, and a set of values.Spanto’s mission was to use fashion as a platform to highlight the stories and struggles of these neighborhoods, shining a light on the beauty and complexity of life in the city’s less affluent areas.

Whether by local LA residents or fans from other cities, the Born and Raised hoodie has become a badge of honor for those who identify with the brand’s message of resilience, loyalty, and cultural pride. The brand’s focus on inclusivity and authenticity resonates with people who see their own experiences reflected in the designs and the ethos behind the brand.

Collaborations and Limited Editions

Born and Raised has also built its reputation through high-profile collaborations with other brands, artists, and even sports teams. These collaborations have helped to elevate the status of the Born and Raised hoodie, turning it into a sought-after item in the streetwear world.

One of the most notable collaborations was with the Los Angeles Dodgers, a team that represents the heart and soul of the city. This partnership resulted in a limited-edition collection of Born and Raised hoodies, t-shirts, and hats that featured the Dodgers’ iconic logo alongside Born and Raised’s signature Gothic font. This collaboration was a testament to the brand’s deep connection to the city and its ability to bridge the gap between fashion, sports, and culture.

In addition to the Dodgers, Born and Raised has worked with other iconic figures and brands, such as Nike and Stüssy. These collaborations have expanded the reach of the brand, introducing the Born and Raised hoodie to a wider audience while maintaining its roots in LA’s street culture.

Community Impact and Legacy

Spanto has been vocal about his desire to support local organizations and initiatives that work to uplift the people of Los Angeles. Through charity events, fundraisers, and partnerships with nonprofit organizations, Born and Raised has used its platform to make a positive impact on the city and the people who call it home.

Conclusion

The Born and Raised hoodie is more than just a piece of streetwear—it’s a symbol of pride, resilience, and cultural identity. Rooted in the authentic experiences of growing up in Los Angeles, the hoodie reflects the grit and beauty of the city’s diverse communities. With its bold designs, high-quality craftsmanship, and deep cultural significance, the Born and Raised hoodie has become an iconic piece of streetwear that resonates with people both in LA and around the world. As the brand continues to grow, its mission of representing the underrepresented and giving back to the community ensures that the legacy of Born and Raised will endure for years to come.